According to findings from the 2022 Original Tooth Fairy Poll released by Delta Dental, the Tooth Fairy visited 79% of homes nationwide with children ages 6-12 who have lost teeth.
Most children show patience for the tooth fairy’s visit, with over half of parents (61%) reporting that their child waited for their loose tooth to fall out, as opposed to 18% of their children pulling their own tooth!
One in 3 parents agree that the concept is a positive way to teach good oral health habits to their child. The 2022 poll builds on insights gathered over nearly a quarter of a century.
Some additional highlights from this year’s poll include:
- More than 1 in 2 parents say the tooth fairy gives their child something to be excited about (55% 2022 vs 53% 2021).
- This year, more parents indicate that the Tooth Fairy gives their child the opportunity to celebrate something fun (55% 2022 versus 48% 2021).
- In fact, 35% of parents say the tooth fairy was the perfect way to spread joy in a year when they needed it most (compared to 34% in 2021).
“Our oral health is essential to our overall health, and the long-standing tradition of the Tooth Fairy can help raise awareness about the importance of developing good oral hygiene habits at a young age in a fun way,” said Jennifer Elliott, Chief Marketing Officer, Delta Dental Plans Association. “Delta Dental is committed to raising public awareness of oral care by supporting millions of dental care journeys across America.”
The value of a lost tooth – Cash dominates
Since 1998, Delta Dental has been analyzing annual Tooth Fairy gifting trends in the US. The original 2022 Tooth Fairy poll shows how much money the Tooth Fairy has received on average $5.36 per tooth, a record high in the poll’s 24-year history. The value of a lost tooth has more than quadrupled this year since the start of the Original Tooth Fairy Poll when the value of a lost tooth was $1.30.
The average gift from the 2022 poll of $5.36 per tooth 66 cents (14%) higher than the previous peak of $4.70 set last year and well past $1 (33%) more per tooth in 2020 ($4.03). The 2022 poll also shows that in 80% of cases, the tooth fairy only leaves money instead of another physical gift.
ABOUT THE SURVEY
The poll has been taken between January 19 and January 28, 2022, among a nationally representative sample of more than 1,000 parents of children aged 6-12. The survey has a margin of error of +/- 3%.
For more information on the Delta Dental-sponsored survey, Tooth Fairy resources for families and children, and oral health tips for infants to pre-teens, visit the Original poll from the tooth fairy.
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About Delta Dental Plans Association
Located in Oak Brook, Illinois, Delta Dental Plans Association is the non-profit national association of the 39 independent Delta Dental companies. Through these companies, Delta Dental is the largest dental insurance provider in the nation, with coverage for more than 85 million Americans and the nation’s largest dental network with approximately 154,000 participating dentists.
Over the past decade, Delta Dental companies have delivered more than $1.8 billion in direct and in-kind support to improve the oral health of our communities. Visit delta dental. com for information about individual dental insurance plans andcollective dental insurance plan.
FEATURED IMAGE CREDIT: Daniel Kirsch from Pixabay.