This homegrown makeup brand is a step forward in hybrid beauty

With a change in the way we consume beauty today, beauty brands are committed to putting innovation at the forefront of their ethos. Presenting smarter, inclusive and innovative solutions, the Indian beauty industry is already on its way to up its game. Enter, Type Beauty – a homegrown brand that is positioning itself as an inclusive and hybrid brand with its innovative beauty products. These products are sought after not only to improve the appearance, but also to heal the skin from within. A unique and unique concept that is sure to redefine the makeup experience.

Type Beauty Inc makes a striking representation to find a space in the growing trend around embracing change like never before. It’s a brand with formulas infused with the goodness of care, backed by research and dermatologically tested. The chemistry of ingredients is here to refine your beauty routine and pay attention to specific skin concerns.

ONE TYPE for every skin type

Today’s consumers are informed and make conscious choices about using eco-friendly, safe or cruelty-free products whenever possible. Because people are stuck in their busy routines, they have little or no time to devote to intensive skin care on a regular basis. With beauty from Type Inc. however, you don’t have to compromise when you have products that go beyond your skin’s surface and heal it to perfection. Oily or acne-prone skin, dark spots and dullness, wrinkles and sensitive skin with redness are the four main skin problems that most women face, and Type Beauty has developed products that act precisely on these problems.

Short but effective skin care routine

Someone with oily and sensitive skin may be hesitant to use makeup regularly. But by incorporating the goodness of skincare into makeup, Type Beauty helps express yourself through makeup without worrying about the consequences. At the same time, you don’t have to follow a 5-step skincare routine followed by a makeup routine when this combined formula takes care of everything.

Type Beauty – The range

Type Beauty thrives on the premise of offering semi-custom makeup that functions as skincare. And they introduced themselves with a line of concealers that brought out the idea of ​​”hide and heal” for your specific skin type. It is also the only brand in India so far to offer a wide range of 24 shades in all four primary foundations. They take a step forward in inclusiveness for the Indian public with the most diverse range of colors in the country. And their inclusiveness approach also includes your skin type. Now every consumer will find something that suits his skin.

The Type Beauty range currently includes concealers, foundations, lipsticks and eye shadows. It goes without saying that all of these products contain powerful ingredients that work effectively on the skin. The brand is credited with introducing the world’s first anti-pigmentation lipstick, enriched with niacinamide and vitamin C. The eyeshadow sticks are also formulated to target aging and pigmented eyes. They disguise and correct hyperpigmentation and transform dry, droopy eyes into a more refreshed appearance.

The brand invests a lot of time in qualitative research to bring products to the market that are scientifically based and help to target the exact skin problem and heal from within. Their products have also taken into consideration the weather conditions and have cross-referenced with a section of people to understand their main skin concerns. The Type Beauty range therefore delivers exactly what your skin needs.

Formulated by experts, scientifically tested, skincare powered, vegan and cruelty-free, are not just features, but everything corrective beauty by type. Discover Type Beauty products to keep your makeup simple and your skin flawless.

This homegrown makeup brand is a step forward in hybrid beauty

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