The global hydrogel face mask market size is projected to reach $187 million by 2028, rising at a market growth rate of 10.2% CAGR over the forecast period

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Without significant fillers, moisturizing actives are injected into a hydrogel mask. Our skin can be soothed, nourished and healed with the help of a face mask. These masks retain moisture and nutrients for the skin.

New York, Jan. 25, 2023 (GLOBE NEWSWIRE) — announces the release of the report “Global Hydrogel Face Mask Market Size, Share & Industry Trends Analysis Report By Product, By Skin Type, By Distribution Channel, By Application, By Type , on Regional Outlook and Forecasts, 2022 – 2028” –
This helps in properly cleansing, hydrating and moisturizing the skin.

These masks allow the nutrients to nourish the skin more deeply by allowing them to penetrate deeper into the skin. Face masks come in different styles and varieties. With the use of hydrogel face masks, nutrients can penetrate deeper into the skin and produce glowing skin. The most popular face masks are transparent and feel like gel.

The procedure is greatly facilitated by the gel-like texture of the mask, which also aids in the complete healing of the skin. Such face masks are naturally more moisturizing, which helps to soothe, relax and renew the skin and give it a plumped appearance and glow. In addition, these face masks feel cooler. A hydrogel face mask is ultimately the secret to a worry-free spa-like facial.

Various bioactive processes have been sought after due to the growing desire of customers for goods made from natural components and devoid of synthetic chemicals. Face masks are infused with bioactive substances, such as herbal components, vitamins, minerals, proteins, probiotics, growth factors and therapies such as CBD, to give them properties such as moisturizing, exfoliating, relieving, etc.

COVID-19 Impact Analysis

The pandemic had a negative effect on the hydrogel face mask market. The pandemic affected major market companies including Johnson & Johnson, Unilever, TULA Skincare and 111SKIN. However, to gain competitive advantage in the industry, market participants focused on new product launches and product innovation. The market had strong development potential due to the rising demand for organic and natural hydrogel masks, which contributed to the surge in demand following the pandemic. Since the organic gel can contain 99% of liquids, it improves the texture and appearance of the skin. These elements are favorable for market expansion in general in the coming years.

Market Growth Factors

Valuable benefits of using hydrogel face masks

When it comes to cleanliness and health, skin care has always been essential. Facial cosmetics has seen a rise as people’s awareness of beauty and skin care regimens has increased. An excellent, inexpensive and risk-free replacement for traditional masks is a hydrogel face mask. It is commonly used to treat a variety of skin problems, including sun damage, acne, wrinkles, discoloration, and hyperpigmentation. The market development is driven by an increasing awareness of beautiful, healthy skin. The growing demand for men’s hydrogel masks is a result of evolving aesthetic standards, particularly in Asia and the Pacific. There are different versions of these masks available depending on the texture of the skin. As a result, the market for hydrogel face masks is expanding.

An increase in the number of working women

The number of working women has increased sharply in recent years. The World Bank estimates that by 2021, the percentage of working women worldwide will reach 39.2%. One of the main factors contributing to the high female employment rate is the rise in female higher education. Increasing female employment in industrialized and emerging countries, including the US, India, China, Japan and South Korea, has changed women’s lifestyles and earning patterns. Over the expected time, these benefits should increase market revenues.

Market Limiting Factors

Some skin types are not effective

Hydrogel face masks are certainly safer, but these masks are not compatible with specific skin types and, if not used correctly, can even cause breakouts. On the other hand, rashes caused by chemical-based cosmetic and makeup cleansing products are expected to hinder the market expansion. Different skin care products have different effects on different skin types. For some skin types, the result is helpful, while for others, the results are terrible, such as allergic reactions and even worse. However, not all masks are suitable for all skin types, which will limit the demand for hydrogel face masks during the projection period.

Product outlook

On the basis of the product, the hydrogel face masks market is classified into mass and premium. In 2021, the mass segment had the largest revenue share in the market. Women’s increased interest in skin care and general care is a key factor in the rise of the segment. Due to their increased interest in finding high-quality and creative items, millennials and younger shoppers are the main users of these products. Consumption of mass-produced goods is also boosted by the increasing availability of countless variations, such as organic and natural products.

Outlook application

Based on the application, the hydrogel face packs market is segmented into Skin Brightening, Anti-Aging, Anti-Acne, and Others. Anti-acne generated the significant revenue share in the market in 2021. The increasing demand for products with anti-inflammatory properties and products that address acne problems is driving the growth of the segment. Acne is the most common skin condition in the US, affecting 40 to 50 million people each year. Because of this, the condition is called a chronic inflammatory skin condition that can take many different forms. Because of these benefits to the skin and their ability to reduce acne, the demand for face masks is rising rapidly.

Skin type Outlook

Based on skin type, the hydrogel face packs market is divided into dry, oily, and all. The oily skin types segment accounted for the substantial revenue share in the market in 2021. The demand for products for oily and combination skin types has increased, which is an important indicator for the development of the segment. Acne is more common on oily skin. In response, market participants offer face masks created for oily skin. In addition, compared to traditional sheet or paper masks, the new hydrogel technology used in face masks has 50% more skin-perfecting chemicals that help reduce and limit sebum buildup on the skin.

Type Outlook

Based on type, the hydrogel face mask market is divided into natural/biocellulose based and synthetic polymers. In 2021, the synthetic polymers-based segment held the largest revenue share of the market. Because synthetic polymers are more widely available than natural ones, hydrogel face masks with synthetic polymers remain the largest share of the market. In recent years, hydrogel formulations made from semi- or synthetic polymeric materials have attracted much interest for use in cosmetology and the treatment of various dermatological conditions.

Distribution channel Outlook

On the basis of the distribution channel, the hydrogel face masks market is classified into hypermarkets and supermarkets, specialty stores, pharmacies and drugstores, online and others. The online segment is expected to grow at a promising rate over the forecast period. The market has experienced tremendous growth in terms of online in recent years as customers are still eager to purchase items from well-known global brands that are offered online. The temporary closures of offline stores related to the COVID-19 pandemic had a beneficial effect on the growth of the segment.

Regional outlook

Based on the region, the hydrogel face masks market has been segmented into North America, Europe, Asia Pacific, and LAMEA. In 2021, the Asia-Pacific region contributed the majority of the revenue share in the market. In recent years, the major economies of China, Japan, South Korea and India have all experienced significant expansion, structural changes and industry upgrades in the skincare and grooming industries. In recent years, the consumption of and demand for hydrogel masks in the region has nearly quadrupled due to rising literacy rates and increased consumer spending on high-quality skin care products.

The market research report deals with the analysis of the major stakeholders in the market. Key companies profiled in the report include Johnson & Johnson, L’Oreal Group, Unilever PLC, Tula Life, Inc., 111SKIN Ltd., Ens Beauty Group, The Natural Face Lift Company, Heritage Brands Australia Pty Ltd. , Minerva Research Labs, and ORF Genetics Ltd. (BIOEFFECT).

Scope of the study

Market segments covered in the report:

Per item

• Mass

• Premium

By skin type

• Dry

• Greasy

• Others

By distribution channel

• Specialty shops

• Hypermarkets & Supermarkets

• Pharmacies and drugstores

• Online

• Others

By application

• Skin brightening

• Anti-aging

• Anti acne

• Others

By species

• Based on synthetic polymers

• Natural/Bio-Cellulose based

By geography

• North America

o US

the Canada

the Mexico

o Rest of North America

• Europe

o Germany

the UK

o France


o Spain

o Italy

o Rest of Europe

• Asia Pacific

or porcelain

oh Japan


o South Korea

from Singapore


o Rest of Asia Pacific


o Brazil


of the UAE

o Saudi Arabia

o South Africa


from Rest of LAMEA

Companies profiled

• Johnson & Johnson

• L’Oréal Group

• Unilever NV

• Tula Life, Inc.

• 111SKIN Ltd.

• Ens Beauty Group

• The Natural Face Lift Company

• Heritage Brands Australia Pty Ltd.

• Minerva Research Labs

• ORF Genetics Ltd. (BIOEFFECT)

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• Exhaustive coverage

• Highest number of market tables and figures

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The global hydrogel face mask market size is projected to reach $187 million by 2028, rising at a market growth rate of 10.2% CAGR over the forecast period

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