Recent survey results showed a 17% increase in male teens and young adults buying cosmetics in recent years. Meanwhile, data from Japan in November 2021 indicated that of Japanese men who use makeup, more than half wear it at least five days a week, with basic makeup products, such as foundation and BB or CC […]
Kao wants the male makeup category to be as fun as hair care or fashion
Recent survey results showed a 17% increase in male teens and young adults buying cosmetics in recent years. Meanwhile, data from Japan in November 2021 indicated that of Japanese men who use makeup, more than half wear it at least five days a week, with basic makeup products, such as foundation and BB or CC […]