Social media urge to feed

This photo of a mother holding her baby won the journalist an award for its news reporting promoting good dietary standards. The attached photo

At a workshop on November 22, experts urged the media to promote awareness of healthy nutrition in Cambodia.

Their calls came in light of a huge increase in Cambodia’s engagement with social media in recent years.

Un Sam Oeurn, health and nutrition specialist in the Multisectoral Food and Nutrition Security Project (MUSEFO) at the German International Development Agency GIZ, said a 2021 study showed that more than 70 percent of Cambodians are active users of social media including YouTube and Facebook. And Telegram, Instagram, Twitter, and TikTok. This is a clear indication of their value as information networks.

“The research shows that the influence of mass media – and social media – is invaluable in raising awareness, increasing knowledge and changing the nutritional behaviors of mothers and infants, along with infant and young child feeding practices,” he said.

“Unfortunately, the opposite is also true. False information can spread widely,” he warned.

He said that although most Cambodians are active users of social media, reporting or sharing information about health issues remains limited.

Sam O’Yern added that given the influence of mass media and social media, it is important for state institutions and partners to promote their use to improve dietary practices, especially for women and young children.

He said that addressing food challenges is essential if the kingdom is to achieve the sustainable development goals by 2030.

He encouraged journalists to continue sharing information about nutrition and child and infant care.

Hou Crone, Deputy Country Director of NGO Helen Keller International (Cambodia), said that a training session to educate journalists about nutrition and infant and child feeding was organized recently to increase their knowledge and build rapport between the media and working professionals. In the field.

Prak Sophorn Nyeri, Minister of State in the Ministry of Health, said that the high rates of stunting and obesity hinder the sustainable economic development of the kingdom. In order to solve these issues, the involvement of the media is essential.

She asked the relevant institutions to help spread nutrition-related information, suggesting that they share short messages that are attention-grabbing and easy to remember.

She added that she would look into this humanitarian action, as it would help Cambodian children.

According to the Cambodia Demographic and Health Survey 2021-2022, stunting (malnutrition) among children under the age of five has decreased from 32 percent in 2014 to 22 percent currently, progress that has exceeded expected results. However, 10 percent of children under the age of five are still severely malnourished – a rate that has not changed over the past decade.

Social media urge to feed

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