SEATTLE, Nov. 22, 2022–(BUSINESS WIRE)–With Black Friday and Cyber Monday just around the corner, leading retail innovators Brooklinen, Marquee Brands, Paperless Post, Snipes and Bohemian Mama are leveraging Fabric Marketplace to create exceptional and differentiated customer experiences as we enter the retail marketplace most beautiful time of the year.
As consumers search for that perfect Christmas gift, Fabric Marketplace enables retailers to add risk-free inventory and selection that are quickly fulfilled and shipped directly to their customers. There is no stock commitment and the retailer never fulfills the order – they simply reap the benefits and revenue of increased order volume.
“Fabric Marketplace allows retailers to quickly and easily connect with dropshipping suppliers around the world, offer a comprehensive range of highly curated products and move to an on-demand inventory model,” said Faisal Masud, CEO of Fabric. “And with supply chain challenges continuing, expanding the selection, risk-free, just before the holiday season is a major competitive advantage.”
SNIPKnown for providing the latest footwear, apparel and accessories to their community, Fabric’s uses Marketplace to generate more revenue through an extensive product range.
“We chose fabric as a partner because I felt they are very approachable and agile as a company and I have a lot of faith and confidence in their leadership. It is a strategy for us to focus on improving our range for next year, with less reliance on our salespeople, and being able to test and learn and help influence our purchasing decisions in the rest of the business,” said Jenna Flateman Posner, CDO at Snipes.
Marquee Brands, known for managing a portfolio of retail brands, with a focus on organic growth and direct consumer engagement, partners with fabric’s highly experienced team and builds on fabric’s broad array of suppliers to build new products and categories. scale and stimulate immediate growth. Some of the brands Marquee manages that are now live on the fabric include Ben Sherman, Martha Stewart, Motherhood Maternity, Pea in the Pod, and Body Glove.
“The fabric team has extensive experience serving marketplaces and has collaborated with the team on branding and merchandising strategies, resulting in incremental sales of $200,000 in the first 6 months,” said Sara Riley, Sr. Director of Marketplace, Marquee Brands .
Leveraging the experience of Fabric’s marketplace onboarding team and easy-to-use dropshipping software, A pea in the pod was able to expand their range of designer brands and quickly expand their selection for their maternity customers without taking on the risk and financial ownership of the product’s production.
“Fabric Marketplace enabled A Pea in the Pod to complement our range and capture our customer’s full lifecycle. Working with fabric freed up dollars to invest back into our own product lines,” says Erin Downing – AVP Merchandising for A Pea in the Pod.
In many cases, Fabric’s collaboration with retailers goes beyond Marketplace technology. fabric also supports retailers and brands with a full trading platform offering, as well as a standalone Order Management (OMS) product.
Fabric’s mission is to accelerate the Internet’s GMV by ending the pain of replatforming. By democratizing access to the best digital commerce tooling, fabric enables merchants who aren’t well served by Shopify, Oracle, or Salesforce (and other hosted platforms) to thrive in a world of ecommerce. Customers such as BuildDirect and GNC rely on fabric for its open and modular design that allows them to go live in months without switching platforms. Fabric is a power multiplier on retailers’ existing technology investments that have proven to grow digital sales by up to 3x. Headquartered in Cloud Capital Seattle, Washington, with offices and clients worldwide. Fabric is backed by SoftBank, Glynn Capital, Forerunner Ventures, Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital and Expa. For more information, visit https://fabric.inc.
About Marquee Brands:
Marquee Brands was founded in 2014 with a vision to become the world’s most creative brand accelerator. Their mission is to build great brands through the central pillars of their business strategy: competitive difference, partnerships for continuous growth and process.
As one of the largest sneaker and streetwear retailers in Europe, SNIPES has always been focused on shaping and driving the streetwear culture. SNIPES has already launched branded product partnerships with popular figures such as Wiz Khalifa, Snoop Dogg and Rick Ross (among many more), and has given consumers inspiration and a voice on top social media channels. Now with over 100 stores across the Mid-Atlantic and Midwest, we are excited to continue expanding the SNIPES brand in the US.
Brooklinen was built to deliver simple, beautiful, high-quality home essentials at a fair price. They started this company because, like you, they wanted a place to buy beautiful and ridiculously comfortable sheets that didn’t cost an arm and a leg. The approach is simple: quality comes first. The products just have to be good. Secondly, they produce responsibly with high-quality materials. And finally, do their best to offer products at accessible prices.
About paperless mail:
Rethink invitations. Millions of people use the elegant technologies and expressive designs of Paperless Posts to celebrate their most important life events. All their products are designed, developed and implemented in-house. They take seriously what they do, how they do it and make sure they scale quickly and smartly.
About Bohemian Mama:
Bohemian Mama offers a variety of modern boho clothing for women for every occasion, from dresses and denim to activewear, tops and t-shirts, as well as hats and accessories. They offer boho chic clothes for kids, toddlers and babies. At Bohemian Mama they are a team of women who are committed to quality, service and our future.
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