Shaklee expands Meology’s personalized nutrition program to include prenatal

The direct sales distributor said the new offering is designed to meet nutritional needs from pre-pregnancy through to postpartum. The customizable program combats the traditional bulk pill format of prenatal vitamins with new formats for easier digestion.

Shaklee’s Meology Program, first introduced in September 2020, identifies nutritional needs based on biology, lifestyle and health goals as well as DNA and blood test results that can be manually entered into the assessment. The program is powered by a patent-pending algorithm and product recommendation engine that provides personalized nutrition recommendations.

Meology Kids debuts as a follow-up in September 2021 to ensure the next generation gets the nutrients they need for growing bodies.

The company said Meology Prenatal is Natural’s next step.

Recognizing that personalized nutrition is important during pregnancy, Shaklee developed Meology Prenatal to target the individual symptoms each woman experiences using carefully designed ingredients.

“Because the essential nutrients that mother and baby need are the same throughout the three stages of labor, each stage of the Prenatal Meology Program includes the same three core products. Together, these products provide 23 essential vitamins and minerals, including 100% or more of the daily value of 21 vitamins and minerals including folic acid, iron, iodine, calcium, and vitamin D, plus 250 mg of DHA, 50 mg of EPA, and 225 mg of choline.These essential products also meet daily value requirements in addition to the recommendations set by American College of Obstetricians and Gynecologists,”said Erin Barrett, PhD, a nutritional biochemist and director of scientific affairs and product innovation at Shaklee.

Shaklee expands Meology’s personalized nutrition program to include prenatal

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