Score Ilia Makeup for 20% off during their Black Friday sale

With the Well+Good SHOP, our editors put their years of know-how to work to choose products (from skincare to self-care and beyond) that they bet you’ll love. While our editors select these products independently, making a purchase through our Well+Good links may earn you a commission. Happy shopping! Explore the STORE

To love makeup without makeup is to love Ilia Beauty. The skincare-driven makeup brand is behind some of the internet’s favorite natural makeup products, like the skin tone that blew up on TikTok, the multi-purpose blush stick that gives an effortless flush in an instant, and the easy, skin-smoothing liquid eye shadow. which sold 10,000 copies in just two weeks. Guided by a low-maintenance philosophy, Ilia’s skin-enhancing, easy-to-use makeup essentials that everyone can get behind. Even celebrities like Sarah Hyland, Madelaine Petsch and Emma Watson have professed their love for the brand.

That said, when Ilia products go on sale, it’s a pretty big deal, which is why we’re a little crazy about the brand’s Black Friday sale this year. From November 25-28, Ilia is offering 20 percent off *sitewide* and includes free full-size gifts with valid purchases. If you’re an Ilia stan like me, or have been waiting for the right time to give the brand’s products a try, consider this Black Friday sale the sign you’ve been waiting for. To help you get your shopping cart ready for the sale, we’ve taken the liberty of summarizing the Ilia favorites we’ll shop first.

Check out the rest of our favorite Black Friday sales here for deals on beauty, kitchen, fitness, home, style and more.

Our favorite Ilia products to grab during the Black Friday sale

ilia super serum skin tone on a white background

Super Serum Skin Tone SPF 40 – $38.00

Originally $48, now $38

The ultimate skincare and makeup hybrid, Ilia’s Super Serum Skin Tint reached viral status on TikTok when it first launched in 2021, and has been a customer (and W+G) favorite ever since. It touts an SPF of 40 (high compared to what you’d find in most foundations), and is infused with skin-smoothing niacinamide, nourishing squalane to support skin elasticity, and plumping hyaluronic acid for that fresh face: “I drink a lots of water” glow.

ilia lip wrap balm on a white background

Lip Wrap Revitalizing Balm – $19.00

Originally $24, now $19

Ilia’s nourishing lip balm saves your dry, chapped lips this winter. Made with hyaluronic acid and marine sap extract, the barrier-boosting balm coats dry lips with a layer of long-lasting moisture on contact — leaving them feeling softer, smoother, and fuller than before. We love the cooling sensation created by the ceramic applicator and the subtle sheen the balm leaves behind!

ilia multistick whispering on a white background

Multistick — $27.00

Originally $34, now $27

If cherub cheeks are your vibe then you’ll love the Ilia Multi-Sticks. The two-part balms give a natural, radiant flush of color to cheeks and lips, fading like a dream with just your fingertips. They come in clear and natural finishes and can even be layered for a customizable look. One of the new additions to their lineup and a personal favorite, Whisper is a universally flattering peachy pink that instantly brings life back to the cheeks, giving them that coveted breezy blush.

ilia boundless lash mascara on a white background

Boundless Eyelash Mascara – $22.00

Originally $28, now $22

If you think natural mascaras don’t work, it’s only because you haven’t tried the Limitless Lash Mascara yet. It’s been approved by a beauty editor, has over 4,000 reviews on the Ilia website, and is well worth the hype. The Limitless Lash Mascara uses a base of beeswax and carnauba wax to coat and condition lashes, helping to lift lashes and maintain their curl without feeling crunchy or flaky all day long. What you get are fluttery, longer-looking lashes that last all remove effortlessly with water during the day and at the end of the night. For a bolder lash look, check out their Fullest Volumizing Mascara ($22).

ilia true skin serum concealer on a white background

True Skin Serum Concealer – $24.00

Originally $30, now $24

The True Skin Serum Concealer is a real MVP in your make-up bag. The medium coverage concealer has a weightless, creamy consistency that wears beautifully all over the face, whether you’re hiding blemishes or covering dark circles. In fact, the hydrating concealer lives up to its name “serum” and always looks fresh, never dry or cakey. And because it’s Ilia, the formula is infused with antioxidant Vitamin C for added brightening benefits.

ilia liquid powder eye tint in aster on a white background

Liquid Powder Eye Tint – $22.00

Originally $28, now $22

Ilia’s award-winning Liquid Powder Eye Tints are the go-to eyeshadows for people (like me) who normally hate eyeshadows. The cream-to-powder shade applies effortlessly thanks to the doe-foot applicator, and blends seamlessly with your fingers to leave a wash of buildable color. And once it sets, the shade won’t budge, giving you a one-off eyeshadow look that lasts all night. Bonus? It smoothes the skin and prevents wrinkles around the delicate eye contour. Our personal favorite, Aster, a dusty lavender from their newly released collection of mattes, was in just two weeks– so I’d recommend grabbing that one first before it’s gone.

ilia beyond c super serum on a white background

C Beyond Triple Serum SPF 40 – $51.00

Originally $64, now $51

This skincare powerhouse combines your daily sunscreen and vitamin C serum in one simple step. Formulated with 10 percent stabilized vitamin C and a mineral-powered SPF 40, the C Beyond Serum gives skin a boost of antioxidant protection that boosts radiance, with no white cast thanks to its subtle translucent tint. It even contains niacinamide to support smoother, more even-toned skin. Apply it in the morning as the last step in your skincare routine, and you might even be tempted to skip foundation altogether.

ilia balmy gloss tinted lip oil

Balmy Gloss Tinted Lip Oil – $20.00

Originally $26, now $20

We love a good lip blush (a cross between a lip balm and a lip gloss), and Ilia’s Balmy Gloss doesn’t disappoint. The super-soft tinted lip oil uses hyaluronic acid to hydrate dry lips and support a full, juicy look, without the goopy stickiness of a conventional lip gloss. Plus, they provide just the right amount of color payoff and shine, making it the kind of shine that you can effortlessly apply without a mirror, which is a huge plus. In fact, it feels so comfortable and soft on the lips that you forget you are wearing lip gloss – 10/10 would recommend.

ilia bronzing powder on a white background

Nightlite Bronzing Powder – $27.00

Originally $34, now $27

To get that sunkissed look all year round, you need the Nightlite Bronzing Powder in your make-up bag. The talc-free, silky smooth powder applies like a dream – it starts off sheer but can be built up for more intensity. Infused with the slightest bit of shimmer, this low-maintenance bronzer is virtually imperceptible on the skin, making it a must-have for light makeup days and full-on glam alike. Plus, the undertone in all four shades is warm, but not overpowering, giving you the flexibility to bronze and contour with the same product.

ilia moisturizing balm on a white background

Sultry Tint Moisturizing Lip Balm – $22.00

Originally $28, now $22

Ilia’s Balmy Tints offer the nourishing properties of a lip balm, with the color payoff of a transparent lipstick. The buttery formula contains moisturizing all-stars like shea butter, rose hip seed oil and sea fat extract to keep lips smooth and hydrated. They come in eight ultra-flattering shades that range from rosy nudes to deeper reds and berries, and each can be built up for a more dramatic look, or layered on for a pure “your lips but better” moment.

liquid light serum highlighter on a white background

Liquid Light Serum Highlighter – $34.00

Originally $42, now $34

This gel-based liquid highlighter can be dabbed onto the high points of your face after foundation, or blended into your skin tone for an all-over glow. The weightless serum texture instantly melts into your skin without feeling thick and sticky, leaving only a soft, metallic glow devoid of chunky glitter. It even touts blue light protection due to the marine actives in the formula.

ilia multi-use pigment on a white background

Color Haze Multi-Use Pigment – $26.00

Originally $32, now $26

A blush and liquid lip color in one, Ilia’s Color Haze gives a dewy, fresh blush look to the cheeks and a matte smudge to the lips for a hassle-free monochromatic look. In true Ilia fashion, it’s super easy to use and the metal-tipped applicator allows for precise application straight from the tube (we love brushless makeup application!). Even better, the feather-light liquid formula is ultra-pigmented yet blends to a soft, airbrushed finish that lasts all day.

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Our editors select these products independently. If you make a purchase through our links, Well+Good may earn a commission.

Score Ilia Makeup for 20% off during their Black Friday sale

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