Since debuting in 2017, RANAVAT has rolled out a crop of best-selling skincare and haircare products rooted in the philosophy of Ayurveda. Founder Michelle Ranavat’s knack for creating high-quality products inspired by Ayurvedic beauty rituals is what landed the company a spot as the first Ayurvedic skincare brand to launch at Sephora.
Today, the beauty brand embarks on a new first: a new bi-weekly skincare treatment centered around poppy seeds, also known as the ‘root of immortality’. L’Immortale Empress – Restoring Moonseed Treatment is all about barrier repair and supports the idea of being proactive and intentional in addressing skin issues to help minimize them in the future.
“Our skin experiences daily stress, both from the environment and from the individual,” Ranavat tells us BAZAAR.com. “Doing a repair twice a week can have a major impact on skin health. The Ayurvedic philosophy of Vayasthapana talks about this. The name is derived from the words vaja or vajas, both translated to ‘age’ and sthāpana, translated to ‘maintain’ or ‘keep’. The moonseed treatment is one of the few products that contains this classification of ingredients.
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The rich purple-tinted balm is packed with powerful ingredients. Of the more than 30 Ayurvedic ingredients in the formulation, Ranavat adds, many are debuting in the US for the first time.
In addition to poppy seeds preventing oxidative damage, adaptogenic asparagus targets hyperpigmentation, helps with hormonal imbalances in the skin and stimulates collagen production for an even skin tone, while bala revitalizes and deeply nourishes dull skin to soothe redness and irritation.
In an ever-evolving skincare routine, leave this balm-to-serum as the last step in your nightly routine, and a little goes a long way. It’s as simple as warming a small amount between your fingers until it melts into a serum before gently pressing into the skin.
The treatment is formulated to work in tandem with other active ingredients so you don’t have to switch up any of your favorite bottles or jars. “In fact, the Moonseed treatment can provide the extra barrier support needed,” explains Ranavat.
She notes that you’ll notice calmer skin after the first night, especially if you’re dealing with redness and irritation. The reduction of fine lines and wrinkles happens over time with continued use.
“Our Restoring Moonseed treatment is inspired by the Ayurvedic formulation philosophy of not only treating existing problems, but also proactively fighting problems before they need to be corrected,” she says. “This is a progressive philosophy that we believe is the future of skincare.”
The Restoring Moonseed Treatment is available for $125 at Ranavat.com and Sephora.com.