PMEA 2022: a celebration of excellence in healthcare marketing

The PMEAs returned on the 22ndn.d year where participants celebrated the very best results in pharmaceutical marketing.

The annual awards again received a large number of entries from companies across the pharmaceutical sector, each vying for the coveted prizes. The evening began with an opening speech from the night’s host, breakfast TV and sports presenter Mike Bushell.

Bushell congratulated all of the entrants of this year’s awards and also acknowledged the enormous pressure healthcare systems and the pharmaceutical industry have been under over the past three years. He then entertained the audience with a game of ‘sport or spoof’ before the presentations.

Chairman of the judges for PMEA 2022, Dr. Paul Stuart-Kregor, followed by commenting on the outstanding level of this year’s submissions. He thanked the judges and noted the high standard of discussion and careful consideration that went into the final results for each category.

This year, as with previous years, the categories included in the PMEAs were carefully reviewed to reflect the ever-changing medical and pharmaceutical landscapes.

Among the 16 mentioned categories, two new categories were added: Excellence in Public Health and Excellence in Organizational Transformation.

‘The Invisible Opponent’, created by the Campaign Against Living Miserably and Seven Stones Collective won the Excellence in Public Health award, while the Excellence in Organizational Transformation award went to the team from Whipps Cross and Newham University Hospital for their contribution entitled ‘Developing and centralizing by a nurse-led transperineal biopsy service under local anaesthetic’.

There was a double win for L’Institut Servier and its supporter MedScape Medical Affairs, with the team receiving the evening’s second award for Excellence in Healthcare Professional Education and Support Programs with its entry, ‘Transatlantic Exchanges: Driving Therapeutic Innovation in Oncology for the benefit of patients’.

The group also won the Excellence in Innovation category with its patient-centric submission, ‘Transatlantic Exchanges in Immuno-Oncology: Making Breakthroughs in Clinical Oncology’. MedScape posted on Twitter to share its success and celebrate ‘teamwork at its best’.

Teamwork was also recognized in this year’s Excellence in Collaboration and Partnerships category, with the teams from Gilead Sciences and 90Ten winning for their campaign, ‘Find Your Four To Live Well with HIV’.

For an entry that the judges called ‘a beautifully simple solution to an urgent need’ supported by a ‘bold and imaginative’ approach, Merck KGaA and Bedrock Healthcare Communications won the Agility Award in Pharma Market Excellence with their entry, ‘Accelerated Virtual Consensus Program : Multiple Sclerosis and COVID-19 Vaccination’.

The award for PMEA Support Agency of the Year was won by CMC Affinity, with the judges recognizing the group’s constant strategic focus driven by strong growth and evidence alongside excellent customer dashboard metrics.

The winner of the Judge’s Special Award for 2022 was Novartis Gene Therapies, with a submission that the judges said “paved a new path” and “created a blueprint for other high-cost medicines” that offer hope and support to families who otherwise would not have been opportunity to access other available treatment options.

As the ceremony ended, all eyes were on which company would receive the Lucid Group Award for Company of the Year, won by Takeda last year.

The 2022 shortlist was between Novartis Gene Therapies and Roche, with both teams offering thoughtful, innovative and agile contributions. Roche took the top spot as PMEA 2022 winner, with judges noting the team’s ‘openness, honesty and innovation’ combined with a ‘clear impact on results’ enabled by impressive agility.

An evening of celebration followed, with networking and dancing continuing into the early hours of the morning, concluding another successful PMEA Awards evening.

The full PMEA 2022 results can be viewed here.

PMEA 2022: a celebration of excellence in healthcare marketing

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