PROVO, Utah, November 17, 2022 /PRNewswire/ — Nu Skin Enterprises (NYSE: NUS), a global leader in beauty and wellness, today introduced a smart skin treatment and cleansing device with a connected, immersive experience. With Nu Skin’s patented micropulse technology, the new ageLOC® LumiSpa® iO system takes personalized beauty to a new level with tailored treatment options, intelligent coaching, skincare routine tracking and more. The ageLOC LumiSpa iO is the latest innovation from the world’s best-selling beauty device system brand for five consecutive years.*
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The ageLOC LumiSpa iO System includes the LumiSpa iO device, three non-abrasive treatment head options, and five cleansing options scientifically formulated to provide precise cushioning, cleansing, and skin interaction. Together with the Nu Skin Vera™ app released earlier this year, the ageLOC LumiSpa iO opens up a new world of personalized skincare experiences.
Using the Nu Skin Vera app, users can create and save custom facials targeting key areas such as the face, neck and decollete, as well as treatments targeting the delicate skin around the eyes with the ageLOC LumiSpa Accent attachment. Users can track usage, earn badges and awards, and receive tailored product recommendations based on skincare goals. Intelligent coaching with the device’s smart sensors helps guide optimal movement and pressure of the device during treatments.
“The ageLOC LumiSpa iO represents our most advanced skincare device to date,” said Ryan Napiersky, Chairman and CEO of Nu Skin. “We have created a unique beauty device that integrates IoT technology to provide greater insight into a consumer’s personal beauty and wellness journey. Our scientific rigor in integrating smart beauty devices with scientifically formulated serums and treatments is a unique strength that other beauty brands cannot easily duplicate.”
Nu Skin continues to lead the way in beauty appliance science with its patented micropulse oscillation technology, a unique counter-rotating action that draws in and lifts dirt, oil, makeup, pollutants and toxins without irritating the skin. Designed to be microbiome friendly, the LumiSpa iO respects the skin’s pH to help maintain the natural moisture barrier and does not disrupt the skin’s natural microbiome balance, regardless of the user’s age or skin type. The treatment heads’ unique cleansing properties help maximize product effectiveness by making skin more receptive to subsequent products.**
The smart, rechargeable ageLOC LumiSpa iO device pairs with the Nu Skin Vera app to deliver a personalized skincare experience, including:
Skin consultation. An intuitive digital skin consultation tool uses a guided questionnaire to learn more about the user’s skin and lifestyle. Users can also snap a photo and leverage the app’s artificial intelligence (AI) technology to identify potential skin issues. An advanced algorithm provides personalized product recommendations.
Tutorials. Synchronized treatments provide a step-by-step guide to more youthful, healthy-looking skin.
Intelligent coaching. Smart device sensors intelligently guide users to achieve optimal movement and pressure during treatments. The smart sensors also recognize which treatment head is attached and alert the user when it is time to replace.
Customized facial treatments. Send and save personalized treatments from phone to device with the app or create custom treatments by adjusting the time and facial zones, for example treatments before morning or evening, or after a workout or heavy make-up use.
Selfie Timeline. See skin progress over time – week by week, month by month or any other day in between with the selfie timeline. Sharing features in the Vera app make it easy to share before and after results with friends.
“Consumers spend hundreds of dollars on high-quality beauty products to minimize dull skin, large pores and uneven texture,” said Steve Hatchett, executive vice president and chief product officer at Nu Skin. “The ageLOC LumiSpa iO is a cost-effective at-home treatment device for clearer, healthier and more youthful-looking skin with a spa-like experience. Our patented counter-rotating action deeply cleanses the skin, making it more receptive to subsequent treatments. , helping consumers get the most out of their skin care investments.”
Clinical testing and skin benefits
In a 12-week clinical efficacy study conducted by Nu Skin, clinical evaluation showed that individuals using ageLOC LumiSpa with the Normal/Combo Treatment Cleanser reported visible improvements for multiple skin characteristics. Participants noticed several of these improvements after just one use:
58% improvement in softness
47% improvement in smoothness
40% improvement in brightness
34% improvement in radiance
ageLOC LumiSpa iO System
The ageLOC LumiSpa iO System is gentle enough for twice daily use on the face, neck and décolleté. The additional ageLOC LumiSpa Accent attachment targets the delicate eye area with the LumiSpa IdealEyes® Activating Eye Cream.
ageLOC LumiSpa iO devices: The ageLOC LumiSpa iO device uses patented counter-oscillation technology to deliver seven key benefits in just two minutes twice a day. The dual-action device provides superior skin-perfecting treatment and deep cleansing at the same time. The patented micropulse oscillation technology with its soft silicone treatment head allows the device to move at the precise frequency to promote skin renewal, revealing smoother, softer skin after just one use. The new device also comes with a magnetic charger for convenient, inductive charging and is water-resistant, making it perfect for keeping in the shower or on the counter for easy access.
ageLOC LumiSpa iO cleaners: The device works together with the five ageLOC LumiSpa iO facial cleansers: Dry, Normal/Combo, Oily, Sensitive and Acne. Each contains key ingredients to precisely target specific skin needs.
ageLOC LumiSpa treatment heads: The Gentle treatment head is recommended for sensitive or acne-prone skin. The regular treatment head is for most skin types and the firm treatment head is the most aggressive, but it is not recommended for people with sensitive or acne-prone skin. Users can use different headlines each day for different experiences.
ageLOC LumiSpa iO Accent Head: The ageLOC LumiSpa iO Accent attachment is a unique treatment head that gently exfoliates the skin and deeply stimulates the eye area to target the delicate eye area. The silicone treatment head and micropulse oscillation, in combination with ageLOC LumiSpa IdealEyes Activating Eye Cream, target bags, puffiness and under-eye circles.
The ageLOC LumiSpa iO is now available in the United States. Visit our website for more information. The Nu Skin Vera app can be downloaded from the app stores on all smartphones and devices.
Nu Skin Enterprises, Inc. (NYSE: NUS) is a globally integrated beauty and wellness company powered by a dynamic partner platform. The company helps people look, feel and live their best with products that combine the best of science, technology and nature. Backed by more than 35 years of scientific research, Nu Skin develops innovative products including Nu Skin® personal care, Pharmanex® nutrition and the ageLOC® anti-aging brand, including an award-winning line of beauty appliances. Nu Skin is active in approximately 50 markets worldwide in the Americas, Asia, Europe, Africa and the Pacific Ocean. Rhiz Inc. is the company’s strategic investment arm that includes a collection of technology and manufacturing businesses to support growth in Nu Skin’s core businesses. Nu Skin is committed to sustainability, including global initiatives such as the transition to reduced and sustainable packaging for all products by 2030. The Nu Skin Force for Good Foundation also strives to improve the health, education and economic conditions of children across the world. to improve around the world. For more information visit nuskin.com.
* Source: Euromonitor International Limited; Retail Value RSP Terms; all channels; 2017 to 2021. Beauty systems are home skin care beauty devices that are exclusively paired or recommended for use with a topical consumable of the same brand. Claims verification based on Euromonitor’s bespoke research and methodology conducted January-March 2022. Sales of home skin care beauty devices include sales of electric facial cleansers as defined in the Passport database. Hair care/removal devices, body shavers and oral care devices are not included in this category.
** Product availability and claims vary by market
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SOURCE Nu Skin Enterprises, Inc.