Nearly all Medicare members say brain health is more important than physical health

The number of Medicare Advantage plans that offer brain health benefits has increased 40% this year

According to the World Health Organization, there are currently more than 55 million people living with dementia worldwide, with nearly 10 million new cases each year.

Alzheimer’s disease is the most common form of dementia and may account for 60 to 70% of cases. It is also the seventh leading cause of death among all diseases and, as the WHO points out, “one of the leading causes of disability and dependency among the elderly worldwide”.

As such, an increasing number of Medicare Advantage plans are now incorporating memory conditioning benefits; the number of plans offering this to their members grew by 40% from 2022 to 2023, and new research shows that they are extremely popular, even more popular than the fitness benefits.

The survey, conducted by health insurance data analytics firm Deft Research and sponsored by Posit Science, makers of BrainHQ brain exercises, found that 96% of respondents said plans that offer fitness benefits should also offer fitness benefits. brain.

More than 90% also said that brain health is as or more important than physical health; a brain health benefit outweighed other potential benefits the plans may offer, including a gym, virtual fitness, Personal Emergency Response Services, helper, escort, transportation, emergency travel assistance, meals, acupuncture and massage.

More importantly, the vast majority, 85%, also said they would benefit if they had, with 34% saying it was extremely or very likely to do so.

“These results show us that the brain health revolution is coming to Medicare,” said Dr. Henry Mahncke, CEO of Posit Science, in a statement.

“The last twenty years of research have shown that the right kind of brain training can help people think faster, concentrate better and remember more. Seniors now know that they maintain and improve their brain health – just as they can maintain and improve their physical health. And they expect their Medicare Advantage plans to deliver clinically proven benefits that help with physical and brain health.”

In addition to BrainHQ, which offers dozens of computerized exercises that use algorithms to monitor progress and suggest a personalized brain exercise regimen for each user, there are several companies that now measure the brain for signs of Alzheimer’s and other forms of dementia.

These include Neurotrack, which develops digital cognitive health solutions that allow people to assess, monitor and strengthen their brain health to reduce their risk of Alzheimer’s and other dementias; Cognito Therapeutics, a medical device that offers non-invasive neuromodulation to improve outcomes in neurodegenerative diseases; and Linus Health, a company that uses artificial intelligence and neuroscience technology to better track the signs of Alzheimer’s disease.

Last year, health company Ro announced an agreement with the National Institute on Aging, part of the National Institutes of Health, to create the “Register for Equal Access to Clinical Trials in Alzheimer’s Disease.” Ro will help identify potential patients who could participate in clinical trials by using its telehealth platform to screen and recruit patients who may be at heightened risk for the disease to join a registry of potential participants in clinical trials conducted and funded by the NIA . The objective is also to use Ro’s technology to diversify recruitment.

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Nearly all Medicare members say brain health is more important than physical health

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