Men’s health startup Bastion Health launches to offer reproductive, prostate care

Digital startup for men’s health Bastion Health launched Tuesday and focuses on providing reproductive and prostate care through telehealth.

Bastion offers 30-minute consultations with a nurse specialist on fertility and prostate health starting at $100 and $75, respectively, as well as educational and wellness content.

The company will also provide clinical evaluation and treatment by a Florida urology and reproductive health specialist, with plans to roll out this expanded service nationwide next year. It also aims to offer home semen analysis kits by 2022.

“Men’s health care is underserved, behind the times, and an upgrade is long overdue,” Reza Amin, CEO and founder of Bastion Health, said in a statement. “With our comprehensive platform, we provide an accessible and affordable way for men to proactively care for their health from the comfort of home and normalize the conversation about men’s health.”

Bastion was founded in 2020 and raised $2.2 million in seed funding from the Werth Family Investment Associates.


Benign prostatic hyperplasia, or prostate enlargement, is common as men age. According to the Mayo Clinic, about one-third of men experience moderate to severe symptoms by age 60, and about half experience these symptoms by age 80.

Prostate cancer is also the second most common cancer in American men. About one in eight men will be diagnosed with prostate cancer in their lifetime, according to the American Cancer Society.

Fertility care is also important for men. The Centers for Disease Control and Prevention reports that about 35% of couples with infertility have a male problem identified with a female factor. In approximately 8% of couples, a male factor is the only cause found.


Although the femtech and the women’s health space are getting a lot of attention in the industry, digital health companies have also started offering men’s health services.

London-based men’s health start-up Numan announced €33 million in Series B funding last month. In March 2020, Vault Health launched a men’s health service with $30 million in Series A funding.

Direct-to-consumer virtual healthcare giant Ro initially set up men’s health and erectile dysfunction, has since acquired companies and launched other healthcare offerings.

Ro competitor Hims & Hers also offers men’s sexual health products along with other telehealth services.

Men’s health startup Bastion Health launches to offer reproductive, prostate care

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