Lancome debuted his first Beauty technology event at La Samaritaine, DFS Group’s luxury store in Pont-Neuf, Paris, earlier this month.
The L’Oréal brand partnered with the store to provide customers with the best technology-enabled cosmetics services while expanding into beauty technology to “make the future of beauty accessible to everyone.”
The world premiere of the “Beauty Tech on the Go” event showcased Lancôme’s technological innovations in skincare and makeup, aiming to expand its offerings to meet the diverse and changing needs of consumers.
Lancôme has been using Beauty Tech since 2009 to find accurate skincare and makeup solutions through a thorough analysis using precise devices. These services are the result of a combination of the brand’s scientific knowledge and technological expertise, and are powered by data.
Lancôme’s latest innovations include the Skin screen device, backed by 20 years of L’Oréal Research in Artificial Intelligence. This breakthrough combines tripolar light technology: standard light, cross-polarized light and UV to collect information that is then processed by AI. It can measure 12 skin parameters including texture, redness, blemishes, visible pores, wrinkles, fine lines, UV damage, hydration and firmness, as well as specific parameters in the eyes to reveal visible skin problems. The Lancôme Skin Screen device has a proprietary algorithm that provides consumers with a personalized routine after a 20-minute analysis.
Consumers also had the chance to shadow seeker, Lancôme’s most accurate skin tone analysis tool. While many algorithms simply assess a person’s superficial skin tone, Lancôme’s Shade Finder goes deeper to analyze the skin’s actual undertones with a unique algorithm that can identify up to 22,500 different skin tones to find the perfect foundation.
Beauty Tech’s reach on social media was further increased through an online campaign aimed at travelers. “Beauty Tech is revolutionizing the way we develop products, services and experiences by showing consumers the potential of their skin, pushing the boundaries of product performance and providing them with personalized beauty experiences through diagnosis and services. The anonymous data obtained through Beauty Tech provides more unique and personalized experiences and helps us anticipate future needs,” said Lancome Global Brand President Françoise Lehmann.
Lancome TREMEAI GM Cedric Remeur commented, “Our ambition with this Beauty Tech event was to showcase Lancôme’s scientific expertise while offering Lancôme’s best services to our consumers.”
According to L’Oreal Travel Retailthe activation of Beauty Tech successfully raised awareness of Lancôme’s reputation as a global leader in consumer-centric technology innovation and customized diagnostics to strengthen Lancôme’s position at La Samaritaine.