Keomi Beauty redefines the J-Beauty space in India; Targets new product launches in 2023

01 February 2023 11:25 IS

New Delhi [India], Feb. 1 (ANI/SRV): Inspired by Japanese beauty secrets, Keomi Beauty recently started its journey in the Indian beauty and skincare world. Inspired by the traditional Japanese concept of Wabi-Sabi, Keomi Beauty believes that every woman is ‘Perfectly Imperfect’ and has put together an extensive range of products for healthy and radiant skin.
With a vision to empower Indian women with affordable yet high-quality products, Keomi Beauty offers the perfect blend of modern formulations and timeless Japanese skincare rituals. The brand started its journey in the month of November 2022 with a diversified product portfolio. Keomi Beauty targets common skin concerns and has products in 7 SKUs and has gained immense popularity for its indigo night cream, silk cream, blue clay mask and vitamin C serum.
Binti Kumar’s co-owner highlighted Keomi Beauty’s brand new journey: “Over the years I’ve struggled to find the perfect skin elixir. However, Japanese skin care was a game changer for me and I recognized the immense potential of age – old regimen. Keeping in mind the common concerns and skincare needs of Indian consumers, we decided to put together a brand that would revolutionize the mainstream Indian market.”
“Importing Japanese products has always been expensive, so we created a brand that is effective, affordable, yet luxurious. After robust R&D processes and several consultations, we decided to combine modern skincare innovation with traditional Japanese beauty rituals. With this philosophy Keomi Beauty was born.” added Binti Kumar.
After a successful journey, Keomi will further expand its product portfolio with three new launches by April 2023. The new product range includes hyaluronic acid serum for hydration and plumpness, daily youth serum for anti-aging, soothing and moisturizing, sunscreen SPF 50 PA+++ with rice water and extract.

The Keomi formula has superfoods, such as Matcha tea, kakadu plum, rice water, yuzu, bakuchiol, indigo extract and green tea, which are at the heart of the Japanese diet. This healthy combination when applied topically protects, moisturizes and nourishes the skin. Inspired by Japanese beauty secrets, Keomi Beauty espouses a minimalist skincare approach that encourages users not to overload their face with layers of product. Instead, the range offers a simple yet effective regimen that strengthens the skin barrier, detoxifies pores and reduces inflammation. Keomi’s current line of minimal products includes nature-based serums, moisturizers, and cleansers. All products are dermatologically tested and not tested on animals.
Keomi products are currently available on the official website and other popular e-commerce portals such as Amazon, Flipkart, etc.
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This story was provided by SRV. ANI is in no way responsible for the content of this article. (ANI/SRV)

Keomi Beauty redefines the J-Beauty space in India; Targets new product launches in 2023

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