Ivy League B-School Launches First-of-Its-Kind Metaverse Program

The announcement makes Wharton, who Fortune ranks third among full-time MBA programs in the United States, the first Ivy League business school to launch a Metaverse course. Wharton developed the new online certificate program, Business in the Metaverse Economy, with economic consulting firm Prysm Group. It is designed for business and technology professionals who want to learn more about metaverse technologies, development and the economic value of the new market.

“Between the interest in these technologies expressed by companies and recent advances in metaverse technologies themselves, such as [virtual reality] helmets, we believe the time is right to make sense of these trends,” said Cathy Barrera, founding economist of Prysm Group and head of the program. Fortune. “This course is aimed at executives to help them determine how adopting these technologies can add value to their businesses.”

“Among Fortune 500 companies, some can benefit from the use of metaverse technologies such as [augmented reality] improve the efficiency of their manufacturing processes; others can use the metaverse [virtual reality] to facilitate remote collaboration; others may use virtual worlds to reach retail customers and build brand loyalty,” says Barrera.

The online program lasts six weeks and includes six industry case studies and more than 50 lectures by Wharton professors and industry experts. It is aimed at professionals and executives from a “range of backgrounds, including finance, management and technology,” Kevin Werbach, a Wharton professor and academic director of the program, said in a statement.

“Executives need to be ready to adopt the technologies that will be relevant to them in order to stay competitive,” Barrera adds. “They also need to be able to discern opportunities that can add real value.”

The program is asynchronous and can be completed at your own pace. It also includes group discussions, weekly office hours with instructors, a capstone project, and networking events. The time commitment per week during the program is approximately eight to ten hours, and the program costs $4,500 to attend. The start date for the first cohort is September 12, 2022 and interested participants can start enrolling now.

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Ivy League B-School Launches First-of-Its-Kind Metaverse Program

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