Iceland and MyProtein have launched a world first of ready meals at a UK gym chain
Iceland and MyProtein have launched the world’s first vending machine full of high protein meals to help fitness enthusiasts get their fill after a gym session. The ready meal dispenser is installed at a popular gym so fitness fans can grab a protein meal after their workout.
The new invention means athletes can get a worry-free ready meal when they’re in a hurry after a gym class, saving them time figuring out how much protein to eat for ultimate muscle building and recovery. The machine will sell a range of 10 frozen MyProtein meals, each containing the ideal 20-30 grams or more of protein needed to build muscle.
According to the makers, customers just have to choose the meal of their choice and pop it in the microwave once at home to refuel, build muscle and recover. Andrew Staniland, Group Buying Director at Iceland Foods said: “Iceland is proud to expand its existing brand partnership with Myprotein and partner with Fitness First to bring people fast, convenient and nutritious high-protein meals that support them through life a healthy lifestyle.
“When we came up with the idea, we just knew we had to try it out. We can’t wait to see the machines rolled out in many more Fitness First locations soon!”
The new machine has been installed at a Fitness First gym with branches in the UK. A spokesperson for Fitness First said: “We know that protein is important not only for building and repairing muscle, but also for overall health. But knowing how much to eat and through which foods for optimal nutrition, especially after a workout, can feel overwhelming — and time consuming.
“By launching our first-ever frozen MyProtein vending machine with Iceland and MyProtein, we are taking the hard work out of preparing nutritious post-exercise meals with easy and delicious high-protein meals. Gym goers will wonder what they were doing before the machine came along!”
The machine has been installed at a Fitness First gym in Wigan and there are plans to roll out more over the next year.
List of MyProtein meals in Iceland vending machine
From just £5.00 – £5.50 per meal, some of the meals stocked in the machine include:
- Chicken Tikka (5 pounds, 350 g, 34 g protein, 320 calories)
- Bolognese Pasta (£5, 350 g, 39 g protein, less than 500 calories)
- Beef Lasagna (£5, 400g, 36g protein, low calories)
- Peri Peri Chicken (£5.50, 550g, 59g protein, less than 550 calories)
- Jerk Chicken (5.50 pounds, 500g, 34g protein, low calories)
Where is the MyProtein vending machine?
Iceland’s very first vending machine and MyProtein can be found at Fitness First Wigan in Stadium Way.