Huggies creates a limited edition T-shirt to support the national network of diaper banks

One in 31 families in the United States struggle to afford enough diapers to help keep their baby’s skin clean, dry and healthy. In their desperation, some parents turn to another wardrobe staple, the T-shirt, as a last resort. To help raise awareness of this heartbreaking reality, Kimberly-Clark’s North American brand Huggies is “Taking Back the T-Shirt” by teaming up with designer, beauty mogul and mom, Kristen Noel Crawley, to create a limited-edition line of provocative T-shirts. to help combat the need for diapers.During National Diaper Need Awareness Week, which runs from September 24, 2022 to October 2, 2022, consumers can help Huggies #TakeBacktheTshirt by purchasing a t-shirt at For every shirt purchased, Huggies will donate 100% of their shirt sales (excluding shipping costs) to the National Diaper Bank Network for children in need.

Huggies teams up with Kristen Noel
Crawley to create capsule collections
of statement t-shirts to lift
awareness of those who struggle
with need for diapers.

“A shirt should never be a diaper for your baby, yet the tragic reality is that so many families in our country have to turn to this household article as a last resort,” says Robert Raines, vice president of marketing at Huggies in the North. America. “Many people don’t realize how prevalent the need for diapers is in our country, but through this partnership, we have the opportunity to raise awareness of this issue and encourage people to help support families in need so that their babies may thrive “.Consumers can choose from three t-shirts that feature Crawley’s bold graphic designs that raise awareness of the need for diapers and serve as a reminder that a t-shirt is not an insufficient replacement for a diaper for families struggling with the need for diapers. It also helps turn the problem into a solution with 100% T-shirt sales donated to the National Diaper Bank Network, which supports hundreds of diaper banks working in local communities across the United States.

“As a mother, I know that no parent should worry about how to afford diapers for their baby,” says Crawley, founder of KNC Beauty. “Working with a brand like Huggies that is so committed to helping end the need for diapers is so important and I hope my limited edition shirts inspire others to do the same.”

“As a founding sponsor of the National Diaper Bank Network, Huggies has worked alongside us for more than a decade to help raise the need for diapers as a public health concern in the United States,” said Joanne Goldblum, CEO and founder. of the National Diaper Banking Network (NDBN). “Huggies has donated over 200 million nappies to NDBN to help support our network of more than 225 nappy banks across the country since 2011. Clean nappies are essential items for every baby and vital to physical, mental wellbeing. and affordable for both babies and families. I believe all babies deserve clean diapers. We are grateful to the Huggies team for their longstanding commitment to helping end the need for diapers in the United States. “

Huggies creates a limited edition T-shirt to support the national network of diaper banks

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