Always focus on the needs of your current customers
Meet the needs of your existing customers first to attract more customers. Go that extra mile and make them feel special. For example, introduce new services that are relevant in the cosmetics industry. You can click through this website to find out which services are in demand in this area. Satisfied customers will recommend you to others and your customer base will grow. After all, a recommendation from a friend is more reliable than other forms of advertising.
Use social media to target your customers
In this day and age, social media has become a powerful tool. Most people spend at least 50 minutes on Facebook and other platforms. Advertise your cosmetics business on social media. And the great thing is that with Instagram and Facebook you can target your audience based on location, interest and age. You can decide for yourself which type of customers you want to reach with your advertisement. Understandably, marketing needs funding. If you don’t have the finances, take out a small business loan to fund your marketing efforts.
Introduce an online booking feature on your website and social media platforms
Make it easy for potential clients to book your services, regardless of time or location. That means introducing an online booking system on your website and social media platforms. People can book with you even if you are not available. Contact a website designer to help you with this. It’s a small price to pay, but the rewards will be significant. Customers always appreciate when entrepreneurs create convenience for them.
Stimulate word-of-mouth advertising
Is there a better promotion than word of mouth from a satisfied customer? Many people rely on recommendations from other people before deciding to purchase a product or service. Go a step further and encourage word of mouth. Offer something as a token of appreciation to people spreading the word about your company. For example, you can have a discount or a monthly giveaway for customers who bring in other customers.
Find more customers through social listening
Social listening has become a popular practice in recent years. You monitor your company’s online presence by analyzing conversations about your brand, products, competitors, etc. There are several types of listening software that allow you to do this. You choose keywords that apply to your brand, such as ‘skin care routine’, ‘nose job’ and your brand name. The software finds online mentions of your brand so you can communicate with potential customers.
Use Social Proof to attract customers
One of the ways to create social proof is to ask customers to leave reviews. Most potential customers will want to know if your past customers are happy. Find ways to motivate your current customers to leave reviews on your website and social media pages. In fact, why not take the visual approach? Ask customers if you can take before and after photos and post them on your site. That is proof enough that your products work or your services are good.
Try marketing collaborations
Take a holistic approach where you collaborate with other brands related to the cosmetics industry. For example, do you sell beauty products? You can partner with an entertainment or spa brand. When these other brands use your products on their customers, you are indirectly promoting yourself. Such partnerships build brand trust.
Think of Creative Action Packages
Creative promotional packages are great because they not only entice existing customers, but also attract new customers. Mother’s Day, Valentine’s Day and Christmas offer excellent opportunities for creating promotional packages. For example, if you perform cosmetic procedures, you can get a Mother’s Day package where you can perform a tummy tuck at a discount. Advertise the packages you offer on social media platforms and your website. Also, you don’t need to have special occasions to have promotional packs. You can promote them at any time of the year.
Participate in community events
Involvement in community activities can help you attract new customers. Giving back to your community is a selfless and beautiful act. But more than that, it makes your business stand out to customers. There are many ways you can get involved in your community, such as organizing a charity event, sponsoring an event or volunteering. For example, offer a free manicure session to seniors in a retirement home. You show your skills and show your friendliness, which is likely to attract new customers.
Advertise your business in popular places
While digital advertising is taking over, traditional forms of advertising are not dead. So this is your chance to advertise your business in popular places. This can be tricky, so you need to be smart about it or your ads won’t be seen. Think about who you’re targeting and what other businesses would attract the same clientele. If you own a plastic surgery center, post flyers in hotel lobbies, fitness centers, and coffee shops.
Work with an influencer
As social media continues to grow, partnering with beauty influencers can help attract more customers. Influencers have many followers, and some of them may become your customers. Ask them to create a video promoting your products or host services, then mention your company. And the great thing is that you don’t have to work with big names. A local influencer will still suffice.
These 11 tactics can help you build more customers for your cosmetics business. Admittedly, they may seem like too much to take in. Choose the ones that work for you depending on your marketing goals.