SHERIDAN, WYOMING, UNITED STATES, November 24, 2022 /EINPresswire.com/ — The latest report from IMARC Group, titled “Home Fragrance Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global home The size of the fragrance market reached US$ 6.86 billion in 2021. Looking ahead, IMARC Group expects the market to reach a value of US$9.42 billion by 2027, with a CAGR of 5.20% over the period 2022-2027.
Home perfume includes pleasantly scented products that are generally used to mask unwanted odors. It is produced using a mixture of scented chemicals that come in different varieties such as jasmine, lavender, eucalyptus, and vanilla. It plays an important role in relieving stress during workouts and boosting mood, as it releases aromatic air and creates a soothing atmosphere while improving focus. It is readily available in a wide variety of colors, types and fragrances through supermarkets and hypermarkets, convenience stores and online stores. Some of the popular fragrances among consumers are fantasy, gourmand, floral and fruity, which are often present in the form of sprays, candles and diffusers.
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Market Demand For Home Perfume:
The changing lifestyle preferences are a major driver of the global market. In addition, the increasing preference for aromatherapy, which relies heavily on fragrances and essential oils to treat numerous psychological and physical ailments, including pain, depression, insomnia, headaches and digestive problems, is significantly supporting the market. Apart from this, numerous players are offering personalized home fragrance products to strengthen their market position and significantly support the market. They are also launching unique products with printed designs and containers made from bark, concrete and metals, which is driving demand. In addition, product innovations, such as smart air fresheners and steam tablets, provide positive market prospects.
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Competitive landscape with protagonists:
The competitive landscape of the industry has also been examined along with the profiles of the key players
• 3M company
• Bath & Body Works Inc
• Candle and fragrance
• Error-free marks
• Godrej aer
• NEST New York
• Newell Brands Inc
• Nordstrom Inc
• Reckitt Benckiser Group PLC
• Ripple Fragrances Private Limited
• SC Johnson & Son Inc
• Scentair Technologies LLC
Main market segmentation:
Breakdown by product type:
• Scented candles
Disintegration by smells:
Breakdown by distribution channel:
• Supermarkets and hypermarkets
• Online stores
• Convenience store
Breakdown by region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, others)
• Latin America (Brazil, Mexico, others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
• Market performance (2016-2021)
• Market outlook (2022-2027)
• Porter’s Five Forces Analysis
• Market drivers and success factors
• SWOT analysis
• Value chain
• Extensive mapping of the competitive landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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