Skin secrets! Hailey Bieber shared her go-to routine of “taking the day off.”
The 26-year-old founder of Rhode took to Instagram on Thursday, May 25, to show off her nightly beauty routine. In the beginning of the video, she looked ultra-glamorous in a full face of makeup, with smoky eyeshadow, dramatic winged liner, long lashes, outlined lips, and rosy cheeks. Her locks were pulled back with a fluffy headband and tied into a high ponytail. To complete the look, the influencer wore a pastel pink sweater finished with fine buttons.
Bieber began her process by rubbing a makeup remover between her hands and massaging it into her cheeks and over her eyes. Instantly her makeup melted away and the model hilariously stared at herself into the camera with mascara smeared over her eyes and forehead. She then peeled off her tube of mascara and showed the remains to her followers.
The fashion icon took it further by taking several moisturizing creams and gently rubbing them on her face and neck. Bieber then lifted the camera and showed off the “icing” on her glowing skin. The beauty guru stepped away from the camera to pose with her fresh face, as a caption above her read, “clean, hydrated, glazed happy dance.” Before ending the reel, she blew a kiss to the camera.
In the TikTok, Bieber revealed, “New @rhode product 👀 ✨🤍 coming next month 😁”, and tagged Rhode Skin. Fans were quick to praise the socialite in her comment section.
One wrote: “your skin is so beautiful.” A second follower added, “Mother teaches us good bedtime habits.” More fans praised the former runway model for being so “real” noting, “I think this is literally the first time I’ve seen a celebrity who doesn’t fake the face wash for the black eye.”
Earlier this month, Bieber celebrated Rhode’s UK launch in London. During her journey, she killed in multiple looks. One contained a floral set consisting of a short-sleeved top finished with padded shoulders and a plunging neckline, a matching miniskirt, a handbag and pumps. She wore her shoulder-length hair straightened and parted in the middle.
The businesswoman launched Rhode in June 2022, featuring a Peptide Glazing Fluid, Lip Treatment, Restore Cream and more.
In its founding message, Bieber wrote, “Rhode is committed to creating products based on science and great formulation, simplifying many of the mysteries and complex stories behind effective skin care.” She continued, “I hope these become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated.”