Flo Health Appoints New Director and Launches Privacy & Security Advisory Board to Strengthen Commitment to Protecting the Data of Its 50 Million Monthly Active Users

Building on the innovation of Flo’s anonymous mode, the addition of these experts will support Flo’s industry leadership in privacy and security

LONDON, January 24, 2023 /PRNewswire/ — Named Flo, the world’s most popular women’s health app Sue Khan as the new Vice President of Privacy and Data Protection Officer and launched the new Privacy & Security Advisory Board. With these appointments, Flo continues to demonstrate its commitment to implementing the most rigorous privacy and security standards. The company remains focused on protecting its 50M monthly active user data at the highest possible level.

In 2022, Flo also became the first female health app to support the ISO 27001 certification, the internationally recognized standard for information security. Flo has also been released Anonymous mode (AM), which allows any Flo user to access the app without having their name, email address, and technical identifiers associated with the health data in their AM account. Flo is the first female health app to take this level of privacy and security precautions, creating a feature that further protects sensitive reproductive health information in a post-Roe America.

In addition, Flo 1.9K Ladies1 18-45 years old the United States to determine their sentiment and concerns around data privacy and security following the reversal of Roe v. Wade and the events of 2022:

  • Over 80% say they are concerned or somewhat concerned about their personal and health information.
  • Of the women who are (somewhat) concerned about their data privacy, the majority (60%) report taking no action after Roe America.
  • Only 14% of women believe they can effectively protect their data.

Khan joins Flo after four years at digital-first healthcare provider Babylon Health, where she built and led the global privacy function to ensure compliance with regulatory requirements in the US, UK and APAC region . She has 17 years of experience as a lawyer specializing in privacy and data protection, and has also led the privacy initiatives for mobile network O2 and global entertainment company Hasbro.

“I am excited to join Flo Health as the company has already set such a high standard of excellence in privacy and security with the innovation of anonymous mode and ISO 27001 certification,” said Sue Khan, Vice President of Privacy at Flo. “According to Flo’s recent survey, only 13% of American women believe they can effectively protect their data. One of my goals is to help women feel informed and in control of their health data. My colleagues and I will create a brighter future for women’s health by clearly communicating with our users about data privacy rights in simple terms, so they can use Flo with confidence and worry-free My role is committed to protecting our users’ privacy rights and freedoms and protecting of their most intimate health data.”

Flo has established its new Privacy & Security Advisory Board by inviting five top experts in legal affairs, data security and information technology, with the goal of raising the bar on privacy and security practices for Flo and the wider health app industry. The board members will work with Flo’s internal privacy and security team to ensure the company continues to protect its users’ data and privacy rights and create a secure platform where users can access credible health insights and track their most personalized health. worry-free information. By introducing the Privacy & Security Advisory Board, Flo also hopes to encourage the femtech and healthtech industries to innovate, improve and rethink their current approaches.

The inaugural members include:

  • Anna Zeiter (LL.M), Associate General Counsel & Chief Privacy Officer at eBay
  • Emily HancockChief Privacy Officer at Cloudflare
  • Craig LisowskiHead of Data, Information Systems and Trust at NextDoor
  • Susan Schumacher (LL.B., CIPP/E, CIPM), Senior Attorney Governance & Compliance and Data Protection Officer at Catalyst Inc.
  • Brenda R. SharptonPartner & Global Chair, Privacy & Cybersecurity at Dechert LLP

“Health apps are in the midst of a privacy and security reckoning. In the US, for example, more than 80% of women say they are concerned or somewhat concerned about their personal health data,” said Anna Zeiter, Associate General Counsel & Chief Privacy Officer at eBay. “The goal of Flo’s Privacy & Security Advisory Board is to continue to set industry-leading standards in how we build technology to protect users while delivering incredible value for them. We will build on the momentum of Flo’s anonymous mode by focusing on transparency, clarity and the power of choice in Flo’s products and in our conversations about data privacy and security, we will ensure that all efforts benefit the end user and are easy to understand and use. ”

As a company, Flo welcomes outside expertise to enhance its practices and products. The company now works with a Privacy & Security Advisory Board and a Medical Advisory Board in support of its mission to build a better future for women’s health.

ABOUT FLO:
Flo is the most popular women’s health app worldwide; It’s the No. 1 midwife-recommended app for period and cycle tracking, based on a survey of US midwives. More than 240 million people have downloaded Flo and 50 million people use it monthly. With over 100 medical experts, Flo supports women throughout their reproductive life, providing curated cycle and ovulation tracking, personalized health insights, expert tips and a completely closed community for women to share their questions and concerns. Flo prioritizes safety and focuses on being the most trusted digital source for women’s health information. The Flo Health app is available in over 20 languages ​​on iOS and Android. For more information, visit https://flo.health.

OUR CONTACT:
Anne Elorriaga
[email protected]

UK CONTACT:
Daria Gerasimov
[email protected]

1 Based on a 2022 study of 1.9K US-based women aged 18-45, self-reported data. (via SurveyMonkey platform)

SOURCE Flo Health Inc.

Flo Health Appoints New Director and Launches Privacy & Security Advisory Board to Strengthen Commitment to Protecting the Data of Its 50 Million Monthly Active Users

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