Erectile Dysfunction Website Roman Launches Women’s Health Service

The start-up behind Roman, the men’s health service known for its discretion in treating erectile dysfunction, is launching a new service aimed at treating a similarly delicate problem for women without having to go to the doctor.

Launched by Ro, Roman’s parent company, Rory is a new “telehealth” service that specializes in treating menopause and its myriad symptoms, including thin eyelashes, hot flashes, vaginal dryness, chills, night sweats and insomnia . It focuses on the estimated 43 million American women suffering from perimenopause or menopause, providing treatments for the worst symptoms without the consumer having to leave the house to go to a pharmacy.

Like Roman, Rory is a “telemedicine” provider that connects patients with doctors online to provide maximum privacy and convenience. Online consultations with Rory-affiliated doctors start at $15. That’s followed by a treatment plan and a prescription if needed, the company said.

“A lot of other services are geared toward millennials and birth control…But there’s a population of women who don’t get that kind of access,” Rory co-founder Rachel Blank told CNBC.

According to the Mayo Clinic, the average age of American women going through menopause is 51 years old. Symptoms can begin before age 40. Available treatments for menopausal symptoms may include estrogen or other hormone therapy.

Rory said her treatment plans typically include supplements and prescriptions to relieve symptoms, including Estradiol cream, melatonin, and Latisse. Medications for depression venlafaxine or paroxetine may be prescribed at the discretion of the doctor. Treatments take two days to arrive in the mail and come in discreet packaging like Ro’s other products, the company said when announcing the program Wednesday. The service will be available in 47 states.

Rory is the New York-based start-up’s first foray into women’s health. Formerly called Roman, Ro was co-founded by CEO Zachariah Reitano in 2017 and launched to treat erectile dysfunction. Since then, the healthcare company has expanded its services to treat other embarrassing conditions for men, including hair loss and sexually transmitted diseases.

The company is backed by $91.1 million in funding from companies including FirstMark Capital, SignalFire, Initialized and General Catalyst. In September, the company said it had raised $88 million of that in a Series A financing.

The company said the new branch has an all-female advisory board, including former surgeon general Dr. Joycelyn Elsewhere. It is named after Aurora, the Roman goddess of the dawn.

Last year, rival start-up Hims also launched a women’s service, which included sexual wellness, skin care and hair loss treatments. Ro said it decided to address menopause instead in part because it saw it as an underserved market.

Erectile Dysfunction Website Roman Launches Women’s Health Service

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