Biz Buzz: Salon Rexburg specializes in curly hair

Want to know what’s happening in the business world in Eastern Idaho? We’ve got you covered. Here’s a rundown of this week’s business news in the Valley.



Curly hair is complicated and this salon owner knows how to cut it

Kylie Howard works on a client with curly hair. | Kylie Howard

REXBURG – Getting a haircut can be a challenging task for someone with curly hair. Just ask Kylie Howard, who was born with curly hair.

The 32-year-old Parker woman owns Collective Curl Salon & Suites at 556 Trejo in Rexburg. The company opened in June 2021 and specializes in helping curly-haired clients look their best.

Prior to opening the store, Howard tells that many women drove to Utah for these services — herself included — because they weren’t available in Idaho. Since opening day, she has tripled her clientele.

“We currently have a few hundred customers,” says Howard. “We get customers from Star Valley. We have a regular customer who is from Montana. They come from all over to get a certified curly haircut.”

Getting certified specifically for curly hair was an eye-opening experience for Howard, and she says it was a completely different approach to cutting hair.

“I didn’t even understand what was going into my own hair. I had gotten used to blow-drying it, straightening it, and cutting it,” she says.

With straight hair, the normal process is to wash and brush through before cutting. But when it comes to curly hair, Howard says you never want to get it wet before cutting.

And it is a time consuming process.

“The appointment can take up to two hours, depending on needs and how thick it is,” she says.

Focusing on texture is important, she says, and the idea is to avoid the tree-shaped look where it’s wavy and fuzzy at the corners of the face.

before and after curly hair
A client’s hair before and after a haircut. | Kylie Howard

The demand for her services increased rapidly and early on she was unable to take on all the clients she wanted due to the huge demand.

Now she has a team of stylists in her salon, helping the business grow and prosper.

She says it pays off for new customers to come in and walk away happy.

“Some people don’t realize how curly their hair really is and many will leave in tears of gratitude for being able to hug themselves (and what they look like),” explains Howard.

Still, Howard says there are many people who could benefit from her services who don’t know her salon exists. She hopes to change that.

If you’re still driving to Utah or other states, Howard says she can help.

“You don’t have to drive that far,” she says. “I can help with this need in the area.”

Collective Curl Salon is open Monday through Wednesday and Friday and Saturday from 8 a.m. to 7 p.m. Call (208) 206-2552 to make an appointment or learn more. You can also visit the website.

stylists at work
Stylists at work at Collective Curl Salon & Suites in Rexburg. | Kylie Howard


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Biz Buzz: Salon Rexburg specializes in curly hair

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