Best Chic Oral Care Products

lIn recent years, we’ve taken on a few bad habits. Working from home has messed up our schedules, from our sleep patterns to our penchant for cozy clothes.

According to New One Poll research commissioned by Colgate, the country’s oral health has deteriorated since the start of the pandemic, with more than a third (36 percent) admitting that the lack of routine made them forget to brush their teeth.

Now it’s easier than ever to get your dental routine back on track. While stalwarts have dominated the oral care market for a while now, there’s a spate of newer, chicer labels that not only have great Shelfie appeal, but also help you beautify your teeth.

Taking care of your grinders is the not-so-secret key to a youthful appearance. Straight, healthy pearly whites weren’t always associated with a classic British smile, but they should be prioritized because good teeth can have a more anti-aging effect than injectables like Botox. Your smile is often the first impression you make on strangers.

It’s also big business. The Business of Fashion recently estimated that the US oral care market was worth $9 billion by 2020, and according to a study by the UK’s Oral Health Foundation, young people under 35 now spend £750 a year on dental care. We’ve also seen a rise of dental influencers on Instagram with the likes of Dr. Nina Bal, Dr. Simon Chard and the man Cher considered the “Tom Ford of Cosmetic Dentistry”, Dr. Jon Marashi, with hundreds of thousands of followers.

With a flurry of new brands comes innovation. At-home teeth whitening has never been more advanced than it has been until now, with the likes of Moon launching hassle-free teeth whitening pens as well as chewable, waterless toothpastes from Brushd. and Hello, including by changing the travel game. Much more environmentally conscious practices have also been pursued across the board.

Below we’ve rounded up our favorites from these emerging oral care labels, but London’s first leading dentist, Dr. Monik Vasant, shares his top tip for getting your oral health back the priority it should be:

  • Brush twice a day for two minutes – not brushing your teeth twice a day, even for two weeks, can build up plaque that can have a lasting impact on your teeth.
  • Replace your brush or brush head every three months.
  • Clean between your teeth with floss or interdental brushes.
  • Use a fluoride toothpaste with antibacterial ingredients – this cares for the entire mouth, not just the teeth.

Check out the chic dental brands to know



Replace your traditional dental products with eco-friendly alternatives from hello. Innovating in the oral care space, the brand specializes in conscious, innovative and thoughtfully packaged products and sulfate-free formulations. Ingredients include female-run, farm-grown mint.

The brand’s Whitening Activated Charcoal Toothpaste uses only natural ingredients (ie no peroxide) that are safe for enamel and can be used morning and night. In addition to its impressive whitening effects, it also fights cavities and exudes minty freshness.

The whitening fluoride-free toothpaste tablets no longer need to be tubed and prevent waste with a plastic-free recyclable can that houses the chewable toothpaste. The product ensures you get the exact amount you need and is a godsend for travel when your 100ml allowance comes into play. They are formulated with natural peppermint, tea tree oil and coconut oil.

Honorable mention also goes to the kid-friendly Unicorn Toothpaste with its addictive chewing gum flavor achieved through natural sweeteners. It takes dental plaque with ease.



Innovation in toothpaste has come in terms of formula, but the brushing aid hasn’t changed much in its consistency since Colgate introduced paste in 1873. Until now.

At Brushd. it’s gone back to its roots with a waterless, solid alternative where you just pop it in your mouth and you’re ready to start brushing. For its toothpaste tablets, the brand has packed all the whitening and refreshing power of traditional toothpaste into what looks like a Smint. Housed in glass jars, one tablet equals one squeeze, so you can always take the optimal amount with you when you’re on the go.

The same goes for the Brushed. Lemon Mouthwash Tablets that also opts against plastic. For this reformulation, add to water and gargle. There is a supply of two to four months.



With Kendall Jenner as co-creator, it will come as no surprise to those familiar with the adventures of Calabasas’ most famous family that Moon has quickly become a cult label, most notably the Teeth Whitening Pen that bears her name.

The all-black, super chic oral care specialists choose antioxidant-rich coconut-based surfactants that are combined with essential oils to brighten up your smile without the need for unnecessary or unpleasant ingredients.

The Moon Oral Care Kendall Jenner Teeth Whitening Pen is vegan and PETA certified and sells like hot cakes. The supermodel teamed up with Moon creator Shaun Neff to reduce stubborn stains like your morning coffee or a celebratory glass of red at the end of the day by simply painting the gel on the teeth and waiting 30 minutes. There is also a variety of different toothpastes to address different issues: activated charcoal, stain removal or cavities protection.



Already one of the most coveted skin and body brands, Australian pharmacy label Aesop will also be revolutionizing your two-minute brush. The luxury label harnesses the power of plant-based ingredients to create products that are as effective as they are attractive.

Destined to appear in Instagram bathroom photos, the dental collection features two must-have products; a toothpaste and mouthwash that is highly photogenic and leans towards the environmentally conscious in its packaging.

The toothpaste is formulated with sea buckthorn, cardamom and wasabia japonica that work together to keep breath fresh, clean and relieve gum irritation. The mouthwash is made to restore pH balance in the mouth with cloves, anise and spearmint, so in just a few seconds of gargling you’ll be ready to start the day.

FOREO Issa 3 Ultra Hygienic Silicone Sonic Toothbrush


Amaze your dentist with FOREO – the Scandinavian label that injects technology into our beauty routines. Not content with just leading the facial cleansing arena, the brand turned its sonic pulse technology into dentistry.

Giving your electric toothbrush an ultra-chic makeover, it comes in a rainbow range of pastel shades with a silicone design that is soft yet effective. The material is critical to the overall function of the product as it is non-porous, quick drying and more durable. Thus, each head can not only be used for six months (twice as long as traditional bristles), but it is also more hygienic.

If you’re traveling to distant destinations or just constantly forget to charge your brush, fear not. The FOREO Issa 3 lasts a whole year with just two hours of charging.

There are also 16 speeds to keep teeth healthy and shiny with ridges on the side to scrub your tongue and cheeks while you’re at it.

Marvis Toothpaste


This is not the toothpaste as you once knew it, it enhances the daily brushing experience. Marvis’ attractive retro-inspired pastas may be the first time we’ve ever coveted a product of this nature. This is territory and not just need.

In addition to aesthetics, the Italian label is redefining the classic mint flavor with a range of ready-to-use options such as Jasmine Mint, Ginger Mint, Liquorice Mint, and Cinnamon Mint (as well as classic ones for the traditionalists). Combining pleasure and function, the luxurious formulations remove plaque, tartar and leave you with a dentist-approved smile.

Thank you Handy

Thank you Handy

Turn your two-minute brushing routine into something more magical with the introduction of a little sparkle. Thanks to Merci Handy, you can turn the everyday into something extraordinary with products that brighten, whiten and look dazzling teeth.

There are two dental products available; the Smile Detox Mint and Toothpaste. Although it looks like sequins in the formula, they are in fact specialized pearls with an intergalactic look that contain a potent combination of vegetable charcoal and coconut extracts to give your smile the glow it deserves.



You will be proud to display the attractive Waken Oral Care products in your bathroom. The brand started with mouthwashes that are creative in terms of both taste and sustainability. Peppermint of course, but strawberry, apple, lemon, blackcurrant, elderflower, peach and vanilla mint combinations are also available – all housed in infinitely recyclable pastel-colored aluminum bottles.

The brand has expanded even further, turning the unique flavors into toothpastes where the tube is recyclable and made from recycled aluminum and the formula protects against cavities while remaining sodium fluoride free.

There are also waterless toothpaste tablets in a recyclable glass jar and aluminum lid to reduce your water footprint.

vVARDIS Oral Care


If you’ve been up to date on the latest oral care trends, you may have noticed a huge shift in recent years towards more luxurious products that replace your regular drugstore. vVardis is one such brand here to improve your hygiene routine for the better.

The Swiss-made, science-backed range uses patented technology and signature WX formula to strengthen, repair and whiten teeth. In chic, minimalist packaging you’ll find the brush on gel Alestsch (£118) to instantly whiten teeth, Edelweiss toothpaste (£23), Weissbad mouthwash (£20) and the Rheinholz toothbrush (£15 for two)

All products are vegan and sustainable too.

Best Chic Oral Care Products

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